Dümmen Orange brings Poinsettia J’Adore series to Japanese market

Dümmen Orange unveiled its highly popular Poinsettia J'Adore series to the Japanese market at Flower Trial Japan 2023. Embracing the theme ‘Joy & Love for You’, the series aims to infuse daily life with joy, and provide solace to the heart. Already a hit in Europe and America, J’Adore leverages original labels and pots as compelling point-of-sale elements for retail display.

Alongside J’Adore, Dümmen Orange showcased the acclaimed Anthurium Million Flowers Red at Flower Trial Japan 2023. The leading global breeder and propagator also announced the addition of six new cultivars to Japan, including Garden Chrysanthemums, Pot Chrysanthemums and summer gardening staples such as Scaevola and Portulaca. The Portulacas Cupcake series, a quintessential summer garden favourite, is distinguished by rapid light responsiveness, enabling the display of vibrant flower colours even in the subdued light of early morning. With these new introductions, Dümmen Orange now offers a comprehensive portfolio of sixteen products tailored for the Japanese market, including the Spring Pack Trials.

‘The Japanese team of Dümmen Orange takes great pride in introducing globally renowned varieties to the Japanese market every year,’ said Tetsuya Obara, Commercial Director of Dümmen Orange Japan. ‘Our goal is to introduce 50 varieties by 2025, and we are committed to continually offering varieties that bring tangible benefits to growers.’